Is your web setup a constraint in your business?

Get guidance from the team behind the web systems your business needs to get found, convert visitors, and operate more effectively.

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“Web Stack Strategies instantly became our go-to web experts. I recommend them without hesitation.”

— Editor-in-Chief & Publisher, National Entertainment Media Company

Your website has a job to do.

Your website might need to generate leads, support sales, get found in search, publish content, process information, connect to other systems, or simply make it easier for customers to take the next step.

The right setup depends on the business.

Websites built to turn the attention you earn into something useful, whether that's a lead, a sale, a booking, or the next step in your sales process.

  • Custom WordPress
  • Squarespace
  • Custom Themes & Plugins
  • Shopify and E-commerce
  • Conversion-Focused UX
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A web setup that is easier for search engines and AI tools to find, understand, and connect to the right customers.

  • Technical SEO
  • AI Search Optimization
  • Site Architecture
  • Google Business Profile
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Internal tools and dashboards built around how your business actually works, so your team can spend less time working around your systems.

  • Custom Dashboards
  • Database Systems
  • CMS Development
  • Internal Tools
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The systems your business already uses working together, with automation handling repetitive work where it makes sense.

  • API Integrations
  • AI Workflows
  • Custom Scripts
  • Third-Party Platforms
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A web setup that stays reliable, fast, and manageable as your business and its technical needs grow.

  • Managed Hosting
  • Cloud Infrastructure
  • Performance
  • Backups & Security
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Visibility into what's actually happening on your site, so decisions are based on data instead of guesses.

  • Google Analytics
  • Google Search Console
  • Conversion Tracking
  • Custom Reporting
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Let's Talk Through My Web Challenge
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Recent Work

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Technical SEO Recovery Live

Fixing a Site That Was Losing Search Rankings

"Web Stack Strategies identified the issue, fixed it, and within three days we were back in the top Google results on both sites. They instantly became our go-to web experts. I recommend them without hesitation." — Editor-in-Chief & Publisher, National Entertainment Media Company

  • Technical SEO
  • News Publishing
  • Google Indexing API
  • Rankings Recovery
Read the full case study
Custom CMS Build Live

A Self-Updating Awards Platform, Built Once, Reused Every Year

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  • WordPress
  • Custom CMS
  • Google Sheets Integration
  • Repeat Client
Read the full case study
Website Redesign & Local SEO Live

Turning an Outdated Website Into a Local Lead-Generation Engine

[Client testimonial placeholder]

  • Squarespace
  • Google Business Profile
  • Local SEO
  • Conversion-Focused UX
  • Review Funnel
Read the full case study
Lead-Gen Microsite Live

A Lead-Capture Microsite for a Yacht Resto-Mod Broker

[Client testimonial placeholder]

  • WordPress
  • Lead Generation
  • Google Analytics
  • Jetpack SEO
Read the full case study
Let's Solve Yours Next
Let's work through the problem

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Common questions about growing your web stack.

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Discover

My business has grown, but my website still feels like the one I started with. What do I do?

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Discover

My business has grown, but my website still feels like the one I started with. What do I do?

You might not need a completely new website. Sometimes the business has changed, but the site hasn't kept up with what you actually do, who you serve, or how people buy from you. We look at what's changed and figure out what needs to catch up.

Discover

My website works fine. How do I know if it's actually holding my business back?

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Discover

My website works fine. How do I know if it's actually holding my business back?

It might be fine for what it was built to do. The question is whether it's still doing what you need now. Maybe you're adding services, getting more inquiries, managing more customers, or trying to connect it to other tools. If the website or the systems behind it are making that harder, that's worth looking at.

Discover

Do I need a new website, or do I need to fix what's happening behind it?

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Discover

Do I need a new website, or do I need to fix what's happening behind it?

Depends on the problem. If customers can't find you, understand what you do, or take the next step, that might be a website problem. If your team is copying information between tools, managing bookings manually, or keeping everything in spreadsheets, the fix might be somewhere else. Sometimes it's both.

Connect

We're getting more customers, but everything behind the scenes is getting harder to manage. Can you help with that?

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Connect

We're getting more customers, but everything behind the scenes is getting harder to manage. Can you help with that?

That's the kind of thing we work on. Maybe your booking process is getting messy, your team is spending too much time on admin, or your tools don't talk to each other. We can look at what's happening and figure out whether an integration, dashboard, automation, or something else makes sense.

Connect

Can you connect the tools we already use instead of making us replace everything?

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Connect

Can you connect the tools we already use instead of making us replace everything?

Usually, yes. If you're already using a CRM, booking system, inventory tool, spreadsheets, or something else, we start there. Sometimes the answer is connecting what you have. Sometimes the tools are the problem. We don't need to replace everything just because we're involved.

Connect

We keep doing the same things manually as the business grows. Is that something you can fix?

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Connect

We keep doing the same things manually as the business grows. Is that something you can fix?

Probably, depending on what you're doing. If your team is copying information between systems, sending the same emails, updating spreadsheets, or checking things that could happen automatically, there's probably something worth looking at. We'd start with the actual process before deciding what to build.

Grow

Our website, booking, CRM, and other tools all work separately. How do we get them working together?

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Grow

Our website, booking, CRM, and other tools all work separately. How do we get them working together?

We look at what each tool is doing and where information is getting lost or duplicated. Then we figure out what should connect, what should stay separate, and whether the answer is an integration, a better workflow, or a custom system. The goal is to make the business easier to run, not just add another tool.

Grow

We've grown beyond spreadsheets and email, but we're not ready for some huge software system. What are our options?

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Grow

We've grown beyond spreadsheets and email, but we're not ready for some huge software system. What are our options?

You don't have to jump from spreadsheets to a giant custom platform. There might be a better way to set up what you're already using, connect a few tools, or build something small around the part that's causing the most trouble. We figure out what makes sense for where your business is now.

Grow

Can you help us figure out what technology we actually need as we grow?

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Grow

Can you help us figure out what technology we actually need as we grow?

Yes. You don't need to know whether you need a website, dashboard, automation, or custom software before talking to us. Tell us what's changed in the business and what's getting harder to manage. We'll help figure out what needs to change on the technical side.

Let's Map Out Your Fix
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Built by people who like figuring things out.

Web Stack Strategies is a technical web agency based in Chicago. We work with businesses that need their website to do more than look good. Sometimes that means building a new website. Sometimes it means fixing what's already there. And sometimes the right answer is connecting the systems you already use so the business can operate more effectively.

Our work spans custom WordPress development, websites and redesigns, technical SEO, CMS and database systems, API integrations, AI automation, e-commerce, hosting, and ongoing technical support. We focus on understanding what the business actually needs before deciding what to build.